When Google don’t know how to do something, they go shopping. And with 142 acquistions in the last 13 years, so they know quite a lot
Remember when Google was just a place where you used to look up ways to cheat on your exams, funny jokes, and porn? The company with the colorful letters has been up to a lot since you first started Googling yourself at night after your mother went to bed. Even though you have grown out of your self-Googling stage (or so you tell your girlfriend), the Google of today resembles something closer to Skynet from the Terminator series than a simple search engine.
Starting around 2001, Google decided to use its deep pockets to pretty much hand pick whichever companies it wanted to bring under its wing. Including its acquistion of Impermium, an internet security company, last Wednesday, Google has acquired 142 companies in the last 13 years and it doesn’t look like it will stop any time soon. The reason for this is simple, when Google has a dream, and they don’t think they know enough about how to accomplish it, than they just buy people who know more than them. Google calls these dreams “moonshots”.
Just a quick glance at the list of companies Google has swallowed up and you notice an interesting and diverse crowd, ranging from airborne wind turbines to some scarily alive-looking robots (of the dog variety). These however are by far the coolest and most important going forward.
Image: Nyshita talluri